GGB is committed to providing updated news and analysis on our weekly news site, GGBNews.com.

Casino Admiral Picks TraffGen

Novomatic and Traffic Generation Ltd. (TraffGen) have agreed to terms for implementing the TraffGen Hub Pro marketing platform in Novomatic’s new Casino Admiral San Roque, in Spain.

Novomatic will be deploying a range of TraffGen products including PromoBeacons for in-property marketing, the Hub Pro holistic, automated marketing platform and an integrated player development system. This deal builds upon previous deployments by Novomatic with Casino Admiral in Gibraltar.

TraffGen software empowers gaming operators to deliver the most relevant real-time message to a segmented target audience in property, online, kiosk and mobile. TraffGen’s marketing automation is a new approach to controlling costs and increasing revenue with in-house teams.

    Recent Feature Articles

  • Funding the Future

    Gary Ellis’ vision of a cashless casino ecosystem with Marker Trax and Koin

  • Age of the ETG

    Electronic table games have grown from simple automated roulette machines into a genre that is steeped in innovation.

  • Online in Ontario

    Stakeholders deem Ontario a success, but also a work in progress.

  • Mixing It Up

    Developing slot floor strategies for emerging markets.

  • Gaming & Diversity: Staying the Course

    DEI has encountered big resistance of late. Here’s how gaming companies continue to build a fairer workplace.