Novomatic and Traffic Generation Ltd. (TraffGen) have agreed to terms for implementing the TraffGen Hub Pro marketing platform in Novomatic’s new Casino Admiral San Roque, in Spain.
Novomatic will be deploying a range of TraffGen products including PromoBeacons for in-property marketing, the Hub Pro holistic, automated marketing platform and an integrated player development system. This deal builds upon previous deployments by Novomatic with Casino Admiral in Gibraltar.
TraffGen software empowers gaming operators to deliver the most relevant real-time message to a segmented target audience in property, online, kiosk and mobile. TraffGen’s marketing automation is a new approach to controlling costs and increasing revenue with in-house teams.