GGB is committed to providing updated news and analysis on our weekly news site, GGBNews.com.

Cashless Revolution

PRODUCT: Loyalty Card Plus Prepaid, MANUFACTURER: Sightline Payments

Cashless Revolution

Loyalty Card Plus Prepaid is an innovative payment solution created by Sightline Payments, in collaboration with Vantiv and Discover, which creates a prepaid card for the gaming industry’s more than 37 million casino loyalty cardholders.

For gaming purposes, cardholders can transfer funds in real-time utilizing Sightline’s proprietary closed-loop SPAN network, to and from accounts for use at slots, table games, race and sports books, social gaming sites and i-gaming sites (subject to jurisdictional approval).

Using the open-loop general-purpose reloadable prepaid card, which runs on the Discover network, cardholders can make cash withdrawals (including ATM) or purchases within or outside the casino property for travel, dining, hotel and other transactions at locations everywhere Discover is accepted.

Cardholders can prefund their prepaid account online, through their mobile phone or by loading funds at the casino with cash, jackpot payouts, and numerous other ways, including TITO tickets.

“LCP creates one account for everything, whether for physical and virtual gaming or purchases on and off casino property,” says Kirk Sanford, CEO of Sightline Interactive, a wholly owned subsidiary of Sightline Payments. “From a responsible gaming perspective, it’s not a new way to get more cash, but rather a more safe and less costly way to obtain, hold and manage cash for a patron’s gaming entertainment.”

Operators can fully customize every detail of their prepaid card programs by leveraging their own brand and unique marketing tools. Benefits include a reduction in cash, multiple new income opportunities, and invaluable consumer spending data outside of the casino.

For more information, visit the company’s website at www.sightlinepayments.com.

Discover and the Discover acceptance mark are service marks used by Sutton Bank under license from Discover Financial Services.

    Related Articles

  • One-Touch Gifting

    PRODUCT: Online to On-Property Gifting • COMPANY: Engaged Nation

  • A New Classic

    PRODUCT: Revel Stepper Cabinet • MANUFACTURER: AGS

  • Slot Capital

    PRODUCT: Deposit+ • MANUFACTURER: Sightline Payments

  • On-Demand Promos

    PRODUCT: SlotSUITE • MANUFACTURER: Table Trac

  • Class II Prize

    PRODUCT: Frenzy Jackpots Link • MANUFACTURER: Aristocrat Gaming

    Recent Feature Articles

  • Funding the Future

    Gary Ellis’ vision of a cashless casino ecosystem with Marker Trax and Koin

  • Age of the ETG

    Electronic table games have grown from simple automated roulette machines into a genre that is steeped in innovation.

  • Online in Ontario

    Stakeholders deem Ontario a success, but also a work in progress.

  • Mixing It Up

    Developing slot floor strategies for emerging markets.

  • Gaming & Diversity: Staying the Course

    DEI has encountered big resistance of late. Here’s how gaming companies continue to build a fairer workplace.