Loyalty Card Plus Prepaid is an innovative payment solution created by Sightline Payments, in collaboration with Vantiv and Discover, which creates a prepaid card for the gaming industry’s more than 37 million casino loyalty cardholders.
For gaming purposes, cardholders can transfer funds in real-time utilizing Sightline’s proprietary closed-loop SPAN network, to and from accounts for use at slots, table games, race and sports books, social gaming sites and i-gaming sites (subject to jurisdictional approval).
Using the open-loop general-purpose reloadable prepaid card, which runs on the Discover network, cardholders can make cash withdrawals (including ATM) or purchases within or outside the casino property for travel, dining, hotel and other transactions at locations everywhere Discover is accepted.
Cardholders can prefund their prepaid account online, through their mobile phone or by loading funds at the casino with cash, jackpot payouts, and numerous other ways, including TITO tickets.
“LCP creates one account for everything, whether for physical and virtual gaming or purchases on and off casino property,” says Kirk Sanford, CEO of Sightline Interactive, a wholly owned subsidiary of Sightline Payments. “From a responsible gaming perspective, it’s not a new way to get more cash, but rather a more safe and less costly way to obtain, hold and manage cash for a patron’s gaming entertainment.”
Operators can fully customize every detail of their prepaid card programs by leveraging their own brand and unique marketing tools. Benefits include a reduction in cash, multiple new income opportunities, and invaluable consumer spending data outside of the casino.
For more information, visit the company’s website at www.sightlinepayments.com.
Discover and the Discover acceptance mark are service marks used by Sutton Bank under license from Discover Financial Services.