GGB is committed to providing updated news and analysis on our weekly news site, GGBNews.com.

Cashless Made Easy

PRODUCT: Sovereign • MANUFACTURER: AXES.ai

Cashless Made Easy

AXES.ai has launched a cashless platform designed to provide an easy cashless solution.

Too many companies are providing small, unintegrated pieces of the evolving customer cashless experience with separate visions, agendas and technology bases. The lack of integration is causing high friction and low adoption, and defeating the purpose of what cashless is all about.

AXES officials note that cashless has many components from bill acceptors to loyalty cards to ATM, kiosk and cashier desks. More importantly, the migration to a mobile app means the ability to greatly increase customer loyalty, engagement and satisfaction. All these companies are looking for data to fuel their own strategies, therefore rendering all pieces of the cashless puzzle a highly competitive and friction-full environment.

Sovereign is a cloud-based platform that offers all the traditional functionality of TITO, player tracking, players club, smart card, cashier, ATM, kiosk and more in one integrated, seamless platform and code base. The Player App offers gamification, loyalty and rewards, as well as open and closed loop transactions. The notification center ensures a patron never misses a promotion or announcement.

Sovereign operates in stand-alone cloud mode and does not require any other system to offer a complete cashless environment, and includes a fully integrated real-time data warehouse, just in case. If you do have an existing casino management system, Sovereign integrates in parallel or in synchronization to ensure customers are happy and loyal. Sovereign is based on virtual server technology.

Sovereign is a workflow-based fintech platform that understands a customer’s journey from anonymous to KYC and from low/no recognition to VIP. Sovereign is a platform of fully integrated products with the same code base, so real-time everything is possible. It was created to make the journey to cashless simple, easy and frictionless for the casino and the customer.

For more information, visit axesnetwork.com.