Supplier Gaming Support USA announced that the Cannery Casino in North Las Vegas has installed its “BonusBox” bonus prize chamber on its slot machines.
BonusBox is a see-through box that attaches to the slots to display and dispense physical prizes right at the game. Each casino picks what to offer as bonus prizes, either as brand promotions or as loyalty prizes—anything from cash and tickets to physical prizes such as jewelry, iPhones or other merchandise items.
In the case of the Cannery, the prizes displayed are cash—each BonusBox is filled with four $100 bills.
“As casinos are increasingly cashless, BonusBox brings tangible prizes back to the gaming floor by placing desirable prizes at eye level with the aim to convert voyeurs into players,” said a statement from Gaming Support USA. “Recent performance data from casinos using BonusBox showed coin-in, time on device and net win per unit per day all significantly increased, with the net increasing 30 percent or more.
“In choosing BonusBox for our slot floor, we expect to see it add more value to the playing experience of our patrons,” said Spencer Baxter, director of slot operations at Cannery. “Cannery Casino is excited to be the first casino in North Las Vegas to offer its slot players the opportunity to win more through BonusBox.”