GGB is committed to providing updated news and analysis on our weekly news site, GGBNews.com.

Bwin and Inter Milan Become Betting Partners

Bwin and Inter Milan Become Betting Partners

Bwin and Inter Milan football club—also known as FC Internazionale—have signed a betting partner agreement.

Bwin will provide international content to the club as well as introducing pitch-side LED screens that will promote live odds during matches. Bwin will also introduce a social media strategy and will provide odds content to enhance sporting information, the company said in a press release.

“We are very happy to have reached an agreement with a prestigious international brand like bwin,” said Michael Gandler, FC Internazionale’s chief revenue officer. “Inter and bwin are unified in their desire for growth and further development within their respective sectors. We hope that this new agreement will lead to a future full of success and innovation. Bwin can make the most of the new and developing multimedia models that the club is pushing forward, leading to expansion within their business and providing unique and valued content for their own clients.”

    Recent Feature Articles

  • The Preacher

    For more than a decade, GAN’s Dermot Smurfit urged U.S. casinos to maximize their online presence, and now his company is at the forefront of B2B success in the North America

  • Dropping Demographics

    Initial visitation when casinos reopened during the pandemic skewed younger. Has that pattern continued?

  • 10 Trends for 2022

    As the industry continues to recover from the Covid-19 pandemic, leaders look forward to new revenue streams

  • Advertising: Consider Your Content & Volume

    All eyes are on gaming companies who want to establish their brands

  • California Sports Betting: The Battle Is Joined

    California gaming tribes have vowed to beat back several sports betting initiatives that could challenge their own proposal on the 2022 ballot.