Bwin and Inter Milan football club—also known as FC Internazionale—have signed a betting partner agreement.
Bwin will provide international content to the club as well as introducing pitch-side LED screens that will promote live odds during matches. Bwin will also introduce a social media strategy and will provide odds content to enhance sporting information, the company said in a press release.
“We are very happy to have reached an agreement with a prestigious international brand like bwin,” said Michael Gandler, FC Internazionale’s chief revenue officer. “Inter and bwin are unified in their desire for growth and further development within their respective sectors. We hope that this new agreement will lead to a future full of success and innovation. Bwin can make the most of the new and developing multimedia models that the club is pushing forward, leading to expansion within their business and providing unique and valued content for their own clients.”