Bulgaria’s Parliament has passed a new law that will regulate online gaming in the country for the first time.
The measure, which becomes effective July 1, will allow any operator to obtain a license to offer internet games legally, although it imposes stricter licensing and new capital and investment requirements and includes a ban on direct advertising of gambling services.
“This definitely will change the existing gaming market and push it to become more professional and competitive,” said Rossi McKee, founder of the Bulgarian Gaming Association. “At the same time, operators will need to be very careful in order to keep up to the highest standards in the industry, to exercise care for consumer protection, and seek to improve the social acceptance and image of the industry.”
The law is expected to effect some restructuring of the existing market as well, said McKee, with land-based operators likely to apply for licensing and participation broadened to include a new, younger customer base.