Inspired Entertainment was formed in London in 2002 as a mobile entertainment technology provider. Over the next decade, it specialized in server-based gaming and became a pioneer in virtual sports betting. In 2016, it was acquired by Hydra, and Lorne Weil, the former chairman of Scientific Games, was appointed chairman, and Brooks Pierce was named president and COO. With vast experience with gaming suppliers, Pierce has been able to raise the visibility of Inspired in the gaming industry and expand the reach of the company to include iGaming, lotteries and more. He spoke with GGB Publisher Roger Gros and Editor Frank Legato at G2E earlier this month in Las Vegas.
President and COO, Inspired Entertainment