Brooks Pierce

President and COO, Inspired Entertainment

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Inspired Entertainment was formed in London in 2002 as a mobile entertainment technology provider. Over the next decade, it specialized in server-based gaming and became a pioneer in virtual sports betting. In 2016, it was acquired by Hydra, and Lorne Weil, the former chairman of Scientific Games, was appointed chairman, and Brooks Pierce was named president and COO. With vast experience with gaming suppliers, Pierce has been able to raise the visibility of Inspired in the gaming industry and expand the reach of the company to include iGaming, lotteries and more. He spoke with GGB Publisher Roger Gros and Editor Frank Legato at G2E earlier this month in Las Vegas.

Roger Gros
Roger Gros is publisher of Global Gaming Business, the industry's leading gaming trade publication, and all its related publications. Prior to joining Global Gaming Business, Gros was president of Inlet Communications, an independent consulting firm. He was vice president of Casino Journal Publishing Group from 1984-2000, and held virtually every editorial title during his tenure. Gros was editor of Casino Journal, the National Gaming Summary and the Atlantic City Insider, and was the founding editor of Casino Player magazine. He was a co-founder of the American Gaming Summit and the Southern Gaming Summit conferences and trade shows. He is the author of the best-selling book, How to Win at Casino Gambling (Carlton Books, 1995), now in its fourth edition. Gros was named "Businessman of the Year" for 1998 by the Greater Atlantic City Chamber of Commerce, and received the Lifetime Achievement Award from the American Gaming Association in 2012.