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Brooke Fiumara

Co-founder and Chief Operating Officer, OPTX

Brooke Fiumara

When Brooke Fiumara was working as a casino executive for Station Casinos or Warner Gaming, she was frequently frustrated by the inability of casino operators to effectively use the data they collect for the good of their customers and the gaming enterprise. But it was that experience that caused her to create OPTX, a company that has figured out the “secret sauce” when it comes to interpreting and implementing effective plans based on that data. The OPTX systems improve player development and operational management by allowing operators to make real-time, data-driven decisions that improve profitability and player loyalty. Fiumara spoke with GGB Publisher Roger Gros at the OPTX offices in Las Vegas in November.

Roger Gros is publisher of Global Gaming Business, the industry's leading gaming trade publication, and all its related publications. Prior to joining Global Gaming Business, Gros was president of Inlet Communications, an independent consulting firm. He was vice president of Casino Journal Publishing Group from 1984-2000, and held virtually every editorial title during his tenure. Gros was editor of Casino Journal, the National Gaming Summary and the Atlantic City Insider, and was the founding editor of Casino Player magazine. He was a co-founder of the American Gaming Summit and the Southern Gaming Summit conferences and trade shows. He is the author of the best-selling book, How to Win at Casino Gambling (Carlton Books, 1995), now in its fourth edition. Gros was named "Businessman of the Year" for 1998 by the Greater Atlantic City Chamber of Commerce, and received the Lifetime Achievement Award from the American Gaming Association in 2012.