The Senet Group, a self-regulatory group founded by Britain’s top gaming operators, has announced a second series of TV and online ads warning gamblers not to spend more than they can afford. According to the company, the campaign called “#badbetty” is aimed to increase awareness of problem gambling.
“Our research shows that gamblers are getting the message,” said Senet Group CEO Ron Finlay, “but we want to keep reinforcing it.” The TV ads will run alongside key sporting events over the coming weeks, including cricket and the Ascot races. “We decided to change this to remove any doubt that we are serious about tackling this issue responsibly.”
Doubters include policymakers and members of the public who have criticized the industry for adding fixed odds betting machines to high street shops. FOBTs have been called “the crack cocaine of betting;” the formation of a self-regulating group has been viewed by some as an attempt to ward off increased regulation by the government.
The Senet Group is made up of William Hill, Ladbrokes, Corals, Ladbrokes, Paddy Power and Scotbet.