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Brant Iden

Vice President of Government Affairs, Fanatics Betting & Gaming

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One of the few states that really understood sports betting during the legalization process was Michigan. Brand Iden, now the vice president of government affairs for Fanatics Betting & Gaming, formerly in a similar position with Sportradar, was the state senator in Michigan who really drove the process. And by including iGaming in the package, Michigan immediately vaulted to the top of the list when it comes to states that are getting the most out of online gaming. Iden explains how the bill was handled and what hurdles he had to overcome to get it passed. He spoke with GGB Publisher Roger Gros at G2E in Las Vegas in October.

Roger Gros is publisher of Global Gaming Business, the industry's leading gaming trade publication, and all its related publications. Prior to joining Global Gaming Business, Gros was president of Inlet Communications, an independent consulting firm. He was vice president of Casino Journal Publishing Group from 1984-2000, and held virtually every editorial title during his tenure. Gros was editor of Casino Journal, the National Gaming Summary and the Atlantic City Insider, and was the founding editor of Casino Player magazine. He was a co-founder of the American Gaming Summit and the Southern Gaming Summit conferences and trade shows. He is the author of the best-selling book, How to Win at Casino Gambling (Carlton Books, 1995), now in its fourth edition. Gros was named "Businessman of the Year" for 1998 by the Greater Atlantic City Chamber of Commerce, and received the Lifetime Achievement Award from the American Gaming Association in 2012.

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