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Brandon Dardeau

Southeast Regional President & CEO, MGM Resorts

Brandon Dardeau

Regional casinos, particularly those owned by the major gaming companies, often need more to fill their rooms and increase their gaming revenues. MGM Resorts’ Beau Rivage in Biloxi is one casino that has perfected the process. Just last week, the casino welcomed its 1,000,000 customer in a program that started in 2008. Brandon Dardeau, the regional president for Beau Rivage, explains that a partnership with Sun Country airlines in 2014 has allowed the program to blossom and has welcomed visitors from 90 cities as far away as Minneapolis and New Hampshire. He also comments other marketing efforts and the recent sale of the Gold Strike resort in Tunica to the Cherokees of Oklahoma. He spoke with GGB Publisher Roger Gros via Zoom from his offices in Biloxi in August.

Roger Gros is publisher of Global Gaming Business, the industry's leading gaming trade publication, and all its related publications. Prior to joining Global Gaming Business, Gros was president of Inlet Communications, an independent consulting firm. He was vice president of Casino Journal Publishing Group from 1984-2000, and held virtually every editorial title during his tenure. Gros was editor of Casino Journal, the National Gaming Summary and the Atlantic City Insider, and was the founding editor of Casino Player magazine. He was a co-founder of the American Gaming Summit and the Southern Gaming Summit conferences and trade shows. He is the author of the best-selling book, How to Win at Casino Gambling (Carlton Books, 1995), now in its fourth edition. Gros was named "Businessman of the Year" for 1998 by the Greater Atlantic City Chamber of Commerce, and received the Lifetime Achievement Award from the American Gaming Association in 2012.

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