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Bragg, Sega Sammy Ink Licensing Agreement

Bragg, Sega Sammy Ink Licensing Agreement

Bragg Gaming Group, a content-led iGaming technology provider, announced that it has entered into a licensing agreement with Sega Sammy Creation Inc. (SSC), a globally recognized provider of slot games for land-based casino slots, under which Bragg has exclusive rights to distribute select titles from SSC’s popular content portfolio to iGaming operators in the U.S., U.K. and other global markets.

The partnership between Bragg and SSC furthers the company’s content-led strategy, bringing to Bragg’s partner lineup a new and globally recognized content provider with strength in the growing North American market.

SSC is a unit of Sega Sammy Group, the Japan-based holding company best known for its pachislot and pachinko machine businesses as well as its SEGA-branded video game entertainment systems, arcade games and content.

Under the terms of the exclusive licensing agreement, Bragg will license select SSC titles, adapting the games for the North American, European and other regulated online gaming markets. All titles developed using SSC’s intellectual property will join the “powered by Bragg” library of exclusive slot titles from its partner studios.