Tom Ballance, president and chief operating officer of Borgata Hotel Casino & Spa, has been named the new chairman of the Atlantic City Alliance. Ballance replaces Don Marrandino, the former Eastern Division president for Caesars Entertainment, who resigned in early January and relinquished his seat on the board of the marketing agency.
Ballance, who will retain his duties at Borgata, will now run the meetings and act as spokesman for the seven-member board. Liza Cartmell will remain the agency’s president and oversee the day-to-day operations.
The Atlantic City Alliance is a private, nonprofit marketing organization in charge of promoting the city through funds it receives from Atlantic City casinos. Operating on an annual budget of $30 million, the ACA was responsible for the “Do AC” campaign begun last year, as well as other national and local marketing strategies. A representative from each casino property is present on the board.