GGB is committed to providing updated news and analysis on our weekly news site,

Bittman, Sorensen Retiring From IGT

Bittman, Sorensen Retiring From IGT

Robert A. Bittman, one of the longest-serving executives of leading slot manufacturer International Game Technology, retired from his position as executive vice president of product strategy effective December 31. He will remain an active member of IGT’s board of directors.
Bittman joined IGT in 1985-only three years after its incorporation-after heading slot operations at Caesars Tahoe. He was one of the company’s most prominent game designers of the late 1980s, teaming with game design director Vic Kneisteadt to produce legendary games like “Double Diamond” and “Red, White & Blue” which remain popular to this day.
Bittman headed marketing and game development before moving to his current position as vice president of product strategy in 2003.
Also retiring last month from IGT was Rick Sorensen, the company’s longtime manager of public relations. Sorensen was the company’s first contact for reporters and other information-seekers for some 20 years, having joined IGT in 1988 following a stint in public relations for Harrah’s in Reno.

    Recent Feature Articles

  • Always Bet on Engagement

    Social media strategies for gaming in 2023 and beyond

  • Free Play Rules

    Free play has been a primary player reward for casinos, but does it make sense?

  • Old Scams, New Twists

    Can casino operators stay one step ahead of cheaters who use technology to become successful?

  • Shiny New Objects

    Why are electronic table games the hottest target for cheats?

  • Gun Crazy

    With liberalized gun laws, casinos need to be more diligent in detecting weapons.