While the “skins” betting on eSports is many times greater than the cash betting, the gaming industry is undoubtedly most interested in the cash. “Skins” betting exchanges “virtual” items like game pieces, different cosmetic looks for game play—valued from a few pennies to thousands of dollars—acquired in different ways. But game developers do not permit the exchange of skins for cash. So the .4 billion market isn’t applicable at this point. The cash betting is very similar to traditional sports betting and will have a significant handle this year. This chart is from a report by Eilers & Krejcik Gaming and Narus Advisors.