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Bally’s, OPTX Sign AI Deal

OPTX has signed an extensive, multi-year collaboration with Bally’s Corporation, a renowned global casino entertainment company. This system integration will span all of Bally’s properties in the United States, underscoring a dedication to leveraging artificial intelligence in decision-making processes to enhance the overall guest experience.

OPTX Co-CEO Brooke Fiumara said it’s a game-changer for Bally’s: “By adopting such a tool, Bally’s gains a strategic advantage in leveraging AI technologies and operational efficiencies across various aspects and all levels of its operations,” she said.

Through this extensive partnership, Bally’s ensures that the entire organization will gain advantages from OPTX’s varied suite of products, including slots and table games analytics and recommendations, slot dispatch, and player development integration.

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