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Bally To Supply Systems In Puerto Rico, Deadwood

Slot and system manufacturer Bally Technologies, Inc. announced a new contract to provide a comprehensive slot accounting, player tracking and marketing system solution for the opening of the new Sheraton Puerto Rico Convention Center Hotel & Casino this November in San Juan.

Bally was selected after an extensive bid and evaluation process to provide a complete solution for the new casino’s high-speed Ethernet-based, server-assisted casino floor. The solution includes the new Microsoft Windows Version 11.0 of its slot accounting and player-tracking system; 465 iVIEW displays; a full suite of marketing, promotions and customer-relationship solutions including Bally Power Bonusing; Bally’s award-winning Business Intelligence Solutions; the TableView real-time table rating and player-tracking system; and the new Download Configuration Manager, a server application that allows casino operators to view, examine, and manage their floor configuration from a central location.

“We considered a number of factors when selecting our systems partner, and we ultimately chose Bally because of their outstanding reputation for customer support and their broad portfolio of marketing and promotions solutions,” said Robin Powell, principal of Talisman Group, the consulting firm developing and executing the concept and installation of the casino for Interlink Group, the managing partner at the Sheraton Puerto Rico Convention Center Hotel & Casino.

“As a new casino competing in a well-established and sophisticated gaming market, it is important that we have an arsenal of powerful, player-centric marketing tools to attract, reward and retain players, and Bally’s solutions are absolutely the most exciting and comprehensive,” Powell said. “Bally’s longstanding commitment to systems is unmatched in the gaming industry.”

In a separate announcement, Bally officials said they have secured a contract to provide a comprehensive slot accounting, player tracking and marketing system solution for the opening of the Lodge at Deadwood in Deadwood, South Dakota,  in November.

Another complete Ethernet-based system, Bally’s solution for the Lodge at Deadwood will use a package of software and hardware very similar to that being used in Puerto Rico.

“Bally Technologies is an absolute standout when it comes to customer service and support,” said Ryan Wordeman, president of Deadwood Resorts LLC. “That commitment to customers, combined with Bally’s extensive bonusing package so that we can keep our players excited and offer them many different ways to win, made choosing Bally an easy decision for us.”

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