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Bally Names Director of Europe

Slot and system manufacturer Bally Technologies announced that it has named Marcel Heutmekers director of Europe, responsible for managing all of the company’s activities within Europe and in North Africa.

Prior to joining Bally, Heutmekers was responsible for slot operations and product placement at all 14 Holland Casino gaming properties throughout the Netherlands. He also previously worked for Atronic, where he was responsible for business development for all of Atronic’s international markets.

Heutmekers will be based in the firm’s new European headquarters for its sales and service operations in Amsterdam, Netherlands.

“I am extremely pleased to be joining Bally Technologies during this impressive period of growth for the company, especially in Europe,” Heutmekers said. “The company’s outstanding product line, its dedicated sales and service staff, and its unwavering commitment to its customers are just a few of the reasons why Bally is doing so well, even in the midst of these uncertain economic times.”

“We couldn’t be more pleased to welcome Marcel Heutmekers to Bally,” said John Connelly, vice president of international and gaming operations for Bally Technologies. “His extensive background in gaming, working for both a major gaming operator and a gaming supplier, gives him a unique and invaluable perspective on our industry.”

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