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Bally Expands in Mexico

Bally Technologies Inc. and Mexican gaming operator Pringsa Corp. have inked a deal that will make Bally the exclusive provider of Pringsa’s casino management systems. Pringsa’s properties will also install many of Bally’s gaming machines on the casino floor.
Bally’s management system includes player tracking, cage accounting, promotions, bonusing and the iVIEW network. Bally’s iVIEW network offers downloadable content to players via built-in screens in gaming machines. The casino management system will be implemented throughout Pringsa’s 36 properties.
Bally also has the option to install up to 2,000 of its Alpha Elite video and mechanical-reel gaming machines within the next two years.
Bally CEO Richard Haddrill released a statement to the Associated Press that detailed Bally Technologies’ excitement about the new partnership with Pringsa.
“This agreement paves the way for Bally to further expand its games and systems presence in one of the industry’s leading growth markets,” Haddrill said.
In its commitment to bringing new systems and technology to Mexico, Bally will provide all materials in Spanish, including reports, training guides and screens.
“We are eagerly anticipating upgrading our technology with Bally’s advanced system features and Networked Floor of the Future tools, which will help us meet our goal to provide players with more advanced promotions, incentives and rewards for their loyalty,” said Pringsa CEO Jose Angel Lopez.