GGB is committed to providing updated news and analysis on our weekly news site, GGBNews.com.

Bally System A 'New Jersey First'

Bally System A 'New Jersey First'

The Golden Nugget Atlantic City (formerly Trump Marina) is installing a casino management and promotional system from Bally Technologies that constitutes the first contract under the “New Jersey First” provision of the state’s gaming regulatory overall law that went into effect February 1.

Under the new law, systems or games submitted for approval in New Jersey before any other jurisdiction are subject to a streamlined 14-day approval process. The Bally system includes monitoring and tracking of both slot and table game play, as well as a module for issuance of patron promotional awards and vouchers.

“We saw technology that had the potential to improve casino operations and change the way casinos market to their customers, and we wanted to do our best to have Bally Technologies’ latest and greatest system in Atlantic City,” said David Rebuck, acting director of the New Jersey Division of Gaming Enforcement. “With the New Jersey First provision we were able to expedite the approval process while maintaining public confidence and trust in the integrity of the system.”

The new system installation and field trial was a joint project of the DGE, Bally, Golden Nugget and White Sands Consulting.

“I commend the Technical Services Bureau and Regulatory Enforcement Bureau for their exemplary performance in working with Bally Technologies, Golden Nugget Atlantic City and White Sands and in ensuring full compliance with New Jersey regulations,” said Rebuck.

    Recent Feature Articles

  • New York, New York

    There are 11 potential suitors for three available downstate casino licenses in New York, and all are in metropolitan New York City

  • Bring on the Locals

    Vietnam casinos are thriving, but opening up the market to the country’s citizens would be the jackpot.

  • In Sunshine and in Shadow

    As iGaming continues its expansion quest, RG efforts must remain a central focus for all stakeholders

  • Digital Fluency

    Conversations surrounding digital need to include everyone, not just a department

  • Two Decades of Advocacy

    The European Casino Association champions Europe's licensed land-based casinos