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Bally Strengthens International Sales Force

Bally Strengthens International Sales Force

Slot and system manufacturer Bally Technologies announced that Marco Herrera (l.) has assumed new responsibilities directing the company’s global sales and support operations.

Herrera has been named vice president and managing director of Bally Europe, Middle East, and Africa to oversee games and systems sales, service, and support. He is relocating to Bally’s European headquarters in Amsterdam, The Netherlands.

Since 2006, Herrera has served as vice president and managing director of Bally’s MCC casino and slot-management system division in Nice, France. Prior to joining Bally, he served as chief technology officer and executive vice president of ztradingindustries, a software and services provider in the pre-owned goods market.

Bally also announced the appointment of David Barrie as director of game sales. Barrie will manage the regional sales force and oversee all gaming equipment sales and operations throughout Europe and northern Africa. Barrie, who will be based in Bally’s European headquarters as well, will help lead Bally’s expansion in both western and eastern Europe, focusing on increasing product penetration while further establishing Bally’s presence and leadership in that market.  

Most recently, Barrie served as director of Russia for Aristocrat Technologies. While at Aristocrat, he consistently outperformed targets by three-digit percentages and generated business opportunities in new territories within the Europe, Middle East, and Africa regions.

Bally also named Shellie Meagher director of systems sales. Meagher will be responsible for system sales within the European and North African regions, also out of Bally’s Amsterdam office.

Prior to joining Bally, Meagher was director, enterprise accounts for RightNow Technologies, Inc., a provider of on-demand customer experience software solutions for consumer-centric organizations. She was responsible for sales and account management of a number of that company’s Fortune 500 accounts, including Toyota, Sony, Cisco Systems, EA, Time Warner and others.


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