Bally Technologies, Inc. has announced the installation of iVIEW Display Manager, Elite Bonusing Suite and additional solutions at the Downs at Albuquerque in New Mexico.
“Bally’s amazing iVIEW DM with EBS will help us continue to be a leader in casino entertainment,” said the Downs at Albuquerque Chief Operating Officer Scott Eldredge. “Our players will be thrilled to experience these new tools on our casino floor. Our mission is always to provide a top-notch entertainment experience and provide players with additional ways to win, and exciting floor-wide bonus events certainly help us continue to meet that goal.
iVIEW DM is backward-compatible on most gaming devices with a touch-screen display. It provides a way for casino operators to present players with self-service account access, marketing messages and secondary bonus games on the main game screen without interrupting play.
The casino operator will use EBS across their iVIEW network using player-centric, real-time interactive promotions such as Virtual Racing, U-Spin Bonusing and DM Tournament
When EBS combines with iVIEW DM, it adds dramatic new levels to the slot-play experience. The EBS applications deliver floor-wide, personalized promotions, second-chance-to-win events and the ability for players to earn valuable rewards without interrupting play on the base game.
The interactive solutions enable players to spin wheels, select and root for their favorite contest-driven car or horse, get instant rewards on their birthday and participate in instant floor-wide slot tournaments. The EBS applications have been proven to increase coin-in, carded play, new card signups, and time on device at casinos across the North America.
The Downs at Albuquerque has also added Bally’s slot-management system and player-tracking systems. The casino will utilize Bally’s media-management solution and install the state-of-the-art Promotional Kiosk™ application across the gaming floor.
