GGB is committed to providing updated news and analysis on our weekly news site, GGBNews.com.

Bally, SHFL Sign Online Deal

Slot and system manufacturer Bally Technologies announced it has signed an agreement to offer online casino table-game content from SHFL Entertainment. SHFL’s online casino table-game content will become available to Bally’s iGaming Platform customers, allowing them to deliver online versions of SHFL table games to their players.

“We are pleased to have entered into this agreement with SHFL,” said Bally Technologies Vice President of Business Development John Connelly. “One of Bally’s commitments to our interactive customers is to provide them with best-in-class content from the leading licensed suppliers from around the world.”

Bally’s open iGaming Platform enables casinos to deliver play-for-free and wager-based poker, table games, video slots, sports betting and social connection, and choose from best-of-breed content and a library of interactive games based on proven casino-gaming content and popular play mechanics.

Bally is providing its iGaming Platform for the Golden Nugget casinos in Las Vegas and Atlantic City, which can be found at goldennuggetpoker.com, and the company recently announced an agreement to provide its iGaming Platform for Mohegan Sun’s casinos in Connecticut and Pennsylvania and American Casino & Entertainment Properties’ Stratosphere Casino, Hotel & Tower, Aquarius Resort and Casino, and two Arizona Charlie’s casinos.

Bally integrates its cross-platform business-to-business iGaming solution with core casino patron, slot-management and business-intelligence systems.

“This agreement with Bally and their B2B focus in the online interactive market fully aligns with our strategy to leverage our renowned proprietary table games brands online,” said Louis Castle, SHFL Entertainment’s chief strategy officer. “Our online content is comprised of the same offerings that have proven to be so successful in land-based casinos, including Three Card Poker, Casino War, Let It Ride, Ultimate Texas Hold’Em, our popular side bets, and our progressives, to name a few.”

    Recent Feature Articles

  • Diverse Experiences Deliver

    Aristocrat’s journey to the top of the slot industry

  • The Giant Awakens

    With citizens who are known to be some of Asia’s most prolific gamblers, Thailand has emerged as Asia’s next gaming opportunity

  • Responsible Gaming: All Together Now

    Voices from the American Gaming Association’s Responsible Gaming Month on the importance of responsible gaming and how the casino industry is handling the issue.

  • Global Games 2022

    The world’s game-makers prepare to wow attendees with the first unrestricted, fully international Global Gaming Expo since 2019

  • Testing, Testing, Testing

    Want to know whether a product, promotion or event will succeed even before it happens? Market research is the answer, but it has to be more nuanced than it has in the past