Slot and system manufacturer Bally Technologies announced that former Aruze and Aristocrat sales executive Ron Jeffrey has been named the managing director of Bally Australia, reporting directly to Srinivasan (Srini) Raghavan, senior vice president of Asia-Pacific and managing director of Bally India.
Jeffrey had been sales manager for Bally Australia since 2010. He will remain based in Bally’s Australia headquarters in Sydney. In his new role, he will be responsible for the company’s overall product and marketing strategy and operations for the Australia gaming market.
Prior to joining Bally, Jeffrey was national sales manager for Aruze Gaming Australia. Previously, he spent more than 10 years with Australia-based Aristocrat Technologies, where he was involved in various sales and marketing positions both in Australia and the United States for that company’s games and systems operations.