Slot manufacturer Bally Technologies began the U.S. launch last month of its NASCAR-themed video slot, with the game appearing in casinos throughout the country. The machines originally were rolled out under a brief exclusive by Boyd Gaming properties.
The slot is the result of a partnership between Bally and the National Association for Stock Car Auto Racing, better known as NASCAR, to create a slot game that captures the excitement of the sport. It features five top NASCAR stars— Dale Earnhardt, Jr., Jimmie Johnson, Kevin Harvick, Jeff Gordon and Clint Bowyer—one of which the player picks at the start of play. When selected, the theme of the game switches to match the colors, number and images of that driver. The bonus is a 3D video NASCAR race.
“We know there is a big crossover with our fan base and gaming,” said NASCAR Vice President of Licensing and Consumer Products Blake Davidson. “We have some good research that shows our fans have a natural affinity for gaming overall.”
More than that, racing fans have loyalty to the individual drivers, which is translating into loyalty for the new slot game, according to Bally officials.