GGB is committed to providing updated news and analysis on our weekly news site,

Bally Launches NASCAR Slot

Bally Launches NASCAR Slot

Slot manufacturer Bally Technologies began the U.S. launch last month of its NASCAR-themed video slot, with the game appearing in casinos throughout the country. The machines originally were rolled out under a brief exclusive by Boyd Gaming properties.

The slot is the result of a partnership between Bally and  the National Association for Stock Car Auto Racing, better known as NASCAR, to create a slot game that captures the excitement of the sport. It features five top NASCAR stars— Dale Earnhardt, Jr., Jimmie Johnson, Kevin Harvick, Jeff Gordon and Clint Bowyer—one of which the player picks at the start of play. When selected, the theme of the game switches to match the colors, number and images of that driver. The bonus is a 3D video NASCAR race.

“We know there is a big crossover with our fan base and gaming,” said NASCAR Vice President of Licensing and Consumer Products Blake Davidson. “We have some good research that shows our fans have a natural affinity for gaming overall.”

More than that, racing fans have loyalty to the individual drivers, which is translating into loyalty for the new slot game, according to Bally officials.


    Recent Feature Articles

  • Always Bet on Engagement

    Social media strategies for gaming in 2023 and beyond

  • Free Play Rules

    Free play has been a primary player reward for casinos, but does it make sense?

  • Old Scams, New Twists

    Can casino operators stay one step ahead of cheaters who use technology to become successful?

  • Shiny New Objects

    Why are electronic table games the hottest target for cheats?

  • Gun Crazy

    With liberalized gun laws, casinos need to be more diligent in detecting weapons.