GGB is committed to providing updated news and analysis on our weekly news site,

Bally Lands System Deals with Boyd, ALH

Slot and system manufacturer Bally Technologies announced an enterprise-wide systems agreement with operator Boyd Gaming, and a separate enterprise-wide deal with Australian Leisure and Hospitality Group.

The Boyd agreement includes deployment of Bally’s award-winning iVIEW Display Manager (DM) with Elite Bonusing Suite across 18 Boyd Gaming casino properties in seven states, including Nevada.

Boyd Gaming will continue expanding its use of Bally systems, including ACSC slot-monitoring, marketing, player-tracking and accounting solutions, as well as Power Promotions, which enables casinos to offer players downloadable promotional slot credits.

“After a thorough review process, we believe Bally’s innovative systems solutions are a great way to differentiate our properties from the competition,” said Paul Chakmak, executive vice president and chief operating officer of Boyd Gaming. “As a key component of our new Penny Lane initiative, Bally’s dynamic tools will help us create new and compelling gaming experiences, allowing us to provide ‘More Bonuses, More Often’ to our customers.”

iVIEW DM is backward-compatible on most gaming devices with a touch-screen display, and provides a way for casino operators to present self-service player-account access, marketing messages, and secondary bonus games on the main game screen without interrupting play.

Elite Bonusing Suite, when combined with iVIEW DM, adds tools such as Virtual Racing, Virtual Racing NASCAR and DM Tournaments, which have powered five world record-setting events.

In a separate release, Bally announced an exclusive enterprise-wide gaming systems agreement with the Australian Leisure and Hospitality Group (ALH), which will deploy Bally’s suite of applications, including voluntary pre-commitment and utilizing a common player card, at more than 270 venues throughout the country, including those in the states of New South Wales, Victoria, Queensland, South Australia, Tasmania and Northern Territory.

Bally’s iVista Display Manager picture-in-picture technology enables content such as player messages and player account information to be displayed right on the main game screen or top screen of games equipped with a touch-screen display.

    Recent Feature Articles

  • The King of London

    British casinos took a giant leap forward when Simon Thomas and his father Jimmy took over the fabled Hippodrome theater in London and created a casino for the new world

  • Finally Florida

    With the U.S. Supreme Court denying an injunction, Florida was added to the list of states that have legalized sports betting with a monopoly for the Seminole tribe

  • Less Is More

    How to solve the staffing conundrum

  • Thunder Down Under

    Is the Australian gaming market primed for a resurgence?

  • Cashless Connections

    As several cashless payment solutions compete and, in many cases, partner, the path to cash-free gaming accelerates