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Bally Increases Footprint in Italy

Bally Technologies has agreed a contract with B Plus Giocolegale to provide 1,000 gaming machines to the VLT market in Italy. Together with previously concluded agreements with HBG Group and Sisal Slot, Bally will be supplying 4,600 machines to the government-monitored, non-casino network.

Alessandro La Monica, CEO of B Plus, said, “We believe Bally’s premium brand name and state-of-the-art technology solutions will create unique excitement in our casinos throughout Italy. We look forward to a long relationship with Bally.”

Bally COO Gavin Isaacs added, “B Plus offers Bally access to the largest concessionaire in the exploding Italian VLT market, with high-quality operations throughout the country. We are optimistic that this initial order of 1,000 units will cement our long-term relationship and lead to further expansion of our partnership.”

Bally now has long-term agreements with three of the largest concessionaires in the Italian VLT market. The first deliveries are expected in mid-2011. Bally will also provide a server-based central control and monitoring system, which it is designing specifically for the Italian market.

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