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Bally in Boot Hill

Bally in Boot Hill

Slot and system manufacturer Bally Technologies announced a comprehensive systems and server-based technology contract award for the new Boot Hill Casino & Resort in Dodge City, Kansas, which opened in December.

Bally is providing an array of system and server-based solutions for the new casino resort, including 579 “iVIEW” interactive touch-screen displays; the Bally SDS Version 11 Windows-based system for slot accounting; the CMP player-tracking and marketing solution; and “Power Promotions” to enable casino customers to convert points and promotional dollars to playable credits.

Bally’s new SDS Windows provides customers with a competitive and scalable slot management system utilizing a modern scalable architecture. The SDS Windows solution delivers flexibility, easy maintainability, and horizontal and vertical scalability for any size of casino operation.

“Having Bally as our systems technology partner gave us a lot of peace of mind as we opened the doors to the public,” said Mike Tamburelli, Boot Hill general manager. “Bally’s marketing, player rewards, and bonusing technology will help us quickly build a loyal player base, while the SDS system provides years of proven reliability, security and powerful data collection. Bally’s customer support is world-class, and we feel confident that Bally’s engineering depth will provide a steady stream of technology innovation as we continue to grow and expand our operation.”

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