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Bally Boosts Mobile Staff

Slot and system manufacturer Bally Technologies has named two executives of the recently acquired mobile technology company MacroView Labs as executives to head the manufacturer’s move into mobile gaming applications.

Aron Ezra and Keith Michel have joined been named Bally vice president of mobile and director of  mobile technology, respectively. their responsibilities include oversight, technical and business development, implementation, and execution of Bally Technologies’ mobile program.

Ezra and Michel headed San Francisco-based MacroView Labs, which was a top mobile technology company serving the casino and hospitality industry. Acquired by Bally Technologies earlier this year, MacroView’s award-winning apps and mobile sites are used by millions. MacroView’s clients include more than 20 of the world’s leading gaming operators.

Prior to MacroView Labs, Ezra was a senior vice president at Hill & Knowlton, a leading communications consultancy. As a frequent guest speaker on a wide range of business, gaming, and technology topics, Ezra has been invited to give more than 400 presentations at conferences around the world. He has won numerous honors from organizations ranging from The Academy of Television Arts & Sciences to Harvard University.

Michel spent the majority of his career at start-up enterprises creating new software from the ground up. Prior to MacroView Labs, he was a chief architect and technical director at HiWired, Inc., recently acquired by Radialpoint, Inc., and software architect and development manager at Englishtown, Inc.


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