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Bally, Aristocrat Partner in Online Gaming Alliance

Content-sharing deal will aid both companies

Rival slot and system manufacturers Bally Technologies and Aristocrat Technologies have announced a strategic alliance to share online content in the event of legalization of internet gaming in the United States.

Bally and Aristocrat plan to offer the same third-party poker networks as part of their business-to-business internet-gaming solutions for U.S. operators. “Working together, the companies will be better able to more quickly and effectively offer attractive and credible online poker games that will provide stronger player experiences and functionality and greater poker liquidity for both Bally and Aristocrat’s casino-operator customers,” said a statement from Bally.

Both companies are offering i-gaming platforms with an integration to their back-end core system solutions, while providing operators with the flexibility to choose best-in-class applications from multiple suppliers around the world—Bally through its recently announced acquisition of Chiligaming’s i-gaming platform, and Aristocrat through its exclusive collaboration with GameAccount Network.

Under the strategic alliance, Bally and Aristocrat will secure arrangements with leading poker providers, who will then be integrated into Bally’s and Aristocrat’s i-gaming platforms. Advanced discussions with several poker providers are currently under way.

In addition, in anticipation of further legalization of internet gaming in the U.S. market, the companies plan to share their distinctive slot content for online deployment in the U.S. These titles will initially be made available for free play, and eventually for wagering when legalized.

Bally Technologies and Aristocrat Technologies have already applied to the Nevada Gaming Control Board for the required extension to their existing Nevada licenses to act as interactive gaming suppliers.

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