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Bally Announces Enterprise-Wide Deal With Sun

Bally Announces Enterprise-Wide Deal With Sun

Slot and system manufacturer Bally Technologies announced an enterprise-wide contract with Sun International Limited to provide systems and server-based solutions at 17 casinos worldwide. Two weeks earlier, Bally announced a similar deal with Caesars Entertainment in the U.S.

The Sun casinos are spread across six countries in Africa and South America. The agreement includes the award-winning iVIEW player-user-interface and iVIEW Display Manager (DM) connected to more than 12,000 gaming machines and table games.

Most Sun International casinos in Africa will use Bally’s state-of-the-art CMP-distributed architecture to allow patrons a single-card environment across multiple properties. CMP provides player-tracking and bonusing solutions, allowing casinos of all sizes to gather, track and report mission-critical player data.

“We went through an extensive evaluation process spanning more than nine months, in which we looked at seven different system providers,” said David Coutts-Trotter, Sun International’s CEO. “Bally offers the most robust and secure solutions for our extensive multi-casino enterprise, and provides a host of bonusing solutions to truly enhance the player experience at the game and provide patrons with a new generation of bonusing abilities.”

Installation of the Bally systems and server-based solutions is scheduled to begin in mid-calendar 2012 with all Bally solutions slated to be live at all 17 casinos by late in calendar 2013.

“We are thrilled to form this technology partnership with such a prestigious gaming company,” said Bally Technologies CEO Richard Haddrill. “We appreciate Sun International’s confidence in our systems products and future direction. We look forward to further international growth.”

Bally Technologies will provide an array of systems products and solutions to Sun casinos in the Republic of South Africa, Nigeria, Namibia, Lesotho, Botswana and Chile. The iVIEW and iVIEW DM in-game player-user-interface display will allow Sun International operators to choose where on the game they want to display aspects such as player name, session points, jackpots, promotional credits, casino and hotel specials and promotions, as well as enable patron self-service such as beverage ordering at the game. iVIEW DM also enables powerful floor-wide promotions, tournaments and virtual-racing events, enhancing the player experience and adding excitement to game play.

Bally will provide Sun International the latest version of SDS Windows, which provides casinos of all sizes with a competitive and scalable slot-management system utilizing a modern architecture; delivers flexibility, easy maintainability, horizontal and vertical scalability for any size of casino operation; and provides advanced reporting for all legacy and new games including multi-game, multi-denom, bonusing, and cashless.