International Game Technology last month appointed Joe Asher as president of sports betting, effective October 1. Reporting to Enrico Drago, IGT CEO digital & betting, Asher will lead the ongoing expansion of the IGT PlaySports sports betting business in North American markets.
Asher joins IGT having recently served as CEO of William Hill US. He held this position from 2012, when the business was created, until it was sold to Caesars Entertainment Inc. in April 2021. Asher joined William Hill when it acquired Brandywine Bookmaking, a company he created as a startup in 2008.
Asher’s background in the gaming industry is built on a lifelong passion for the race and sports betting business. Honored as a member of the Sports Betting Hall of Fame Class of 2021, he has held management positions at several racetracks including Brandywine Raceway, Dover Downs, Harrington Raceway and Foxboro Raceway. Asher also was the Delaware News-Journal’s thoroughbred racing handicapper for Delaware Park. He also became the youngest track announcer in North America, calling races at Harrington, Foxboro, Brandywine and Dover Downs. Asher continues to announce horse races, serving as a guest announcer at the Elko County Fair every year.