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Aristocrat Social App Reaches 500,000

Australian slot manufacturer Aristocrat Leisure Ltd. has released its first Facebook app since acquiring social casino publisher Product Madness late last year. The first game, “Heart of Vegas,” achieved 500,000 installs in the first few weeks of its release.

Heart of Vegas features free-to-play versions of several of Aristocrat’s slots. Facebook users can become a fan of Heart of Vegas for special rewards and enjoy bonuses such as extra free coins and access to personalized promotions.

Product Madness will deliver new Aristocrat content to Facebook users at regular intervals.

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