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Aristocrat Names Matthew Primmer CPO

Aristocrat Names Matthew Primmer CPO

Slot supplier Aristocrat Leisure Limited announced the appointment of Matthew Primmer to the position of chief product officer, reporting directly to Aristocrat CEO & Managing Director Trevor Croker. Primmer’s appointment is effective immediately.

He will join Aristocrat’s Executive Steering Committee, and remain based at the company’s offices in Las Vegas.

Primmer comes to the role with over 20 years experience in the global gaming industry, including 10 years at Aristocrat in a range of senior product strategy, insight and leadership roles in Australia and the United States. He has been chief product officer at U.S.-based Aristocrat Gaming for four years, leading design & development in Aristocrat’s largest operating business, with casino game content and hardware comprising its most strategically important portfolios.

Primmer previously held marketing and sales roles at Ainsworth Game Technology and Shuffle Master.