Slot and system manufacturer Aristocrat Technologies announced that the play-for-fun site it designed for the new Maryland Live! casino in Maryland’s Anne Arundel County is up and running.
The site will be used as a vehicle for the brick-and-mortar casino to promote its brand and attract players well in advance of its scheduled opening June 6.
The site (www.myliveonlinecasino.com) is the first of its kind in the gaming industry, where a play-for-fun solution is integrated with a casino management system. The online casino is linked to the land-based casino through an exclusive tool of Aristocrat’s Oasis 360 casino management system.
Myliveonlinecasino.com was created via Aristocrat’s nLive solution, a turn-key solution that empowers casinos to take their brands to players online. nLive sites are branded to the casino, not to Aristocrat, so the casino’s customers can extend their experience with the property brand. In this case, Myliveonlinecasino.com will be used to increase awareness and attract players to the Maryland Live! Casino brand prior to opening, to develop a customer database.
Myliveonlinecasino.com is an online casino fully branded to the Maryland Live! Casino, offering some of Aristocrat’s favorite games like 5 Dragons, 50 Lions, Big Red, Imperial House, Miss Kitty, More Chilli, Queen of the Nile and Sun and Moon; table games like card keno, hi lo solitaire, jacks or better, pro blackjack and roulette; and skill-based games including backgammon, dominoes, poker, poker dice, solitaire and tournament blackjack.
When the casino opens, the casino and Myliveonlinecasino.com will be linked with Aristocrat’s nLiveLink via Aristocrat’s Oasis 360 system. nLiveLink will empower Maryland Live! to simultaneously monitor player activity at the actual casino and in the online casino, allowing the property to create reward offers based on the player’s total gaming experience, live and virtual.