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Aristocrat Launches First Tribal Virtual Casino

Aristocrat Technologies has created the first nLive virtual casino for a Native American casino—the Hannahville Indian Community’s Island Resort & Casino at casino.islandresortandcasino.com. The online site integrates the tribe’s brick-and-mortar operation, and also utilizes Aristocrat’s nLiveLink, which gives casino operators insight into player behavior.

The nLive turn-key solution allows casinos to reach players 24 hours a day through their computers, laptops or mobile devices to announce casino specials, upcoming events, new games and more—while the customer experiences the virtual casino.

As a result, casinos build player loyalty both online and in the casino. Furthermore, nLive sites are branded to the casino, not to Aristocrat, so casinos can extend players’ experiences with trusted property brands.

Aristocrat Vice President of System Sales and Marketing Kelly Shaw said, “The Hannahville Indian Community is a visionary tribe, and the Island Resort Casino is a standout leader in tribal country.”

The tribe looked to us to create a solution to be a strong marketing tool to drive players to the brick-and-mortar operation, and we are confident that the powerful combination of the nLive virtual casino and the nLiveLink player rewards link will do exactly that.”

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