GGB is committed to providing updated news and analysis on our weekly news site, GGBNews.com.

Aristocrat, Boyd Enter Strategic Systems Partnership

Aristocrat, Boyd Enter Strategic Systems Partnership

Las Vegas-based slot supplier Aristocrat Technologies, Inc. announced it has been selected as the official casino management systems partner of Boyd Gaming Corporation, one of the largest and most established casino operators in the United States.

Under terms of the agreement, Boyd will utilize Aristocrat’s Oasis 360 system as the casino management solution at its casino properties nationwide, allowing Boyd Gaming to unify all of its properties under B Connected, its player loyalty program. Boyd Gaming currently operates 24 casino properties and more than 31,000 slot machines across the U.S.

Further, Aristocrat and Boyd Gaming will jointly develop innovative new gaming features at Boyd Gaming properties, including property-wide bonus games and jackpots.

The system innovations are in addition to the top-performing Aristocrat games currently in operation at Boyd Gaming properties nationwide, including Buffalo, Game of Thrones, Lightning Link and the Walking Dead II.

“We are thrilled to expand our existing relationship and form a long-term strategic partnership with Boyd Gaming,” said Matt Wilson, Aristocrat’s managing director of the Americas. “The powerful combination of Aristocrat player-favorite games and our Oasis 360 systems innovations will help to increase player excitement and boost Boyd Gaming’s competitive advantages in the markets in which they operate.”

“Aristocrat’s technology solutions will provide us with significant new insights into our customers’ wants, allowing us to engage them more effectively and with greater precision,” said Steve Thompson, executive vice president, operations for Boyd Gaming. “Through this partnership, Boyd Gaming will be able to deliver an enhanced, compelling gaming entertainment experience across our portfolio, supported by a brand-differentiating level of customer service.”

Aristocrat’s Oasis 360 system is one of the most widely used casino management systems in North America. It combines an award-winning portfolio of casino management technology comprised of slot management, bonusing, digital, table management, single card loyalty solutions, kiosk and a media management hub.

Through Oasis 360’s bonusing applications such as nRich, Splashdown Countdown, Ricochet Rewards and Floor-wide Mystery Progressives, Boyd is able to “generate player excitement and engagement across the enterprise,” the company said in a press release.

    Recent Feature Articles

  • Diverse Experiences Deliver

    Aristocrat’s journey to the top of the slot industry

  • The Giant Awakens

    With citizens who are known to be some of Asia’s most prolific gamblers, Thailand has emerged as Asia’s next gaming opportunity

  • Responsible Gaming: All Together Now

    Voices from the American Gaming Association’s Responsible Gaming Month on the importance of responsible gaming and how the casino industry is handling the issue.

  • Global Games 2022

    The world’s game-makers prepare to wow attendees with the first unrestricted, fully international Global Gaming Expo since 2019

  • Testing, Testing, Testing

    Want to know whether a product, promotion or event will succeed even before it happens? Market research is the answer, but it has to be more nuanced than it has in the past