Aristocrat Gaming has secured its place as the “official slot machines” of the Las Vegas Formula 1 (F1) Grand Prix, having signed a multi-year sponsorship deal with the race, which will debut November 16-18 on the Las Vegas Strip and continue on an annual basis thereafter.
The deal is the latest in a series of sports-related partnerships Aristocrat has secured in the last few years. The company has existing deals with the National Football League as a whole as well as the Las Vegas Raiders franchise. At G2E last fall, Aristocrat announced plans to produce NFL-themed slots in the near future.
The upcoming race, which will see cars zooming through a course that includes various sections of the Strip, is expected to be a significant revenue driver for the city, as preliminary studies have indicated that its overall economic impact could exceed $1 billion.
In other company news, Aristocrat also announced that it is extending its existing share buyback program for an extra AU$500 million (US$336.5 million).
The updated program will extend through May of next year, and comes after the company announced a similar program in May 2022 that encompassed US$321.7 million worth of shares.