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Aristocrat Becomes Official Slot Sponsor of F1 Las Vegas Grand Prix

Aristocrat Becomes Official Slot Sponsor of F1 Las Vegas Grand Prix

Aristocrat Gaming has secured its place as the “official slot machines” of the Las Vegas Formula 1 (F1) Grand Prix, having signed a multi-year sponsorship deal with the race, which will debut November 16-18 on the Las Vegas Strip and continue on an annual basis thereafter.

The deal is the latest in a series of sports-related partnerships Aristocrat has secured in the last few years. The company has existing deals with the National Football League as a whole as well as the Las Vegas Raiders franchise. At G2E last fall, Aristocrat announced plans to produce NFL-themed slots in the near future.

The upcoming race, which will see cars zooming through a course that includes various sections of the Strip, is expected to be a significant revenue driver for the city, as preliminary studies have indicated that its overall economic impact could exceed $1 billion.

In other company news, Aristocrat also announced that it is extending its existing share buyback program for an extra AU$500 million (US$336.5 million).

The updated program will extend through May of next year, and comes after the company announced a similar program in May 2022 that encompassed US$321.7 million worth of shares.

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