App for That

PRODUCT: Gaming App Store, MANUFACTURER: Betcade

Prior to founding Betcade, David Chang spent years launching and growing Gamblit Gaming to bring the interactive entertainment game experience to casinos and attract millennial generation players.

As Chang was building Gamblit’s audience acquisition strategies, he realized that reaching players on Android was going to be nearly impossible. Remarkably, as the world’s most popular OS, Android accounts for almost half of the revenue in other mobile content categories, but 5 percent or less in gambling. 

Think of the current mobile user experience for real money gaming on Android.

Google does not allow real-money gaming apps on Google Play. It’s possible that a player has high enough awareness of a specific brand that they’ll go directly to the operator’s mobile website. This type of awareness is not only rare, but also the most expensive to create and maintain. More likely, a player will do a search and get taken to an affiliate site (which may or may not be optimized for mobile) and from there to another mobile site where they can finally download the mobile app.

Next, they have to register and set up their payment information with every single app they download. It’s an extremely cumbersome process to even find an app, and more cumbersome to register, deposit and play.

Now, think of the easy and seamless app store user experience for all other categories of mobile content. Betcade will offer a similar user experience to what Apple and Google offer for non-gaming content.

Users browse categories or search, and see the same information and reviews for every app. Betcade will also feature rankings, editorial picks and promotional spots. Then, with one tap, users install the apps they choose on their devices. Once users install the Betcade store and set up payments, they never have to do it again, no matter how many apps they download.

Betcade is a start in creating a viable ecosystem where operators can offer a best-in-class entertainment experience to Android users. For more information, visit betcade.com.

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