Since 2015, the ReelMetrics platform has leveraged the world’s largest collection of slot design, configuration and performance data to help operators super-charge their slot floors. Central to this is Anomalies—an AI-fueled recommendation app focused on the critical topic of config optimization.
The concept is simple and elegant: ReelMetrics algorithms scan inventory for games that are underperforming their pan-industrial averages. They then compare casino configs (RTPs, line counts, denoms, locations, and more) to those proven to produce the highest revenue yields industrially. From there, config differences are grouped and highlighted within a user-friendly UI, complete with weighted forecasts of the revenue improvements you’re likely to capture post-modification.
Since the application’s debut, Anomalies—currently in its third generation—has remained the platform’s most popular. According to ReelMetrics, this stems from two things—functional simplicity and financial impact. “As opposed to cabinet replacements or game conversions, config tweaks are a breeze to implement and don’t require incremental capital or operational expenditures,” explains Don Retzlaff, who heads customer success management at ReelMetrics.
“It’s by no means unusual to see the revenue gains from a single reconfigured asset exceed an operation’s total annual subscription fees for ReelMetrics. It’s no-nonsense functionality that delivers no-nonsense returns. Slot teams love it.”
Anomalies 3.0 (along with the balance of the ReelMetrics platform) will be featured in private demos at this year’s G2E Las Vegas. To request an appointment, contact ReelMetrics at [email protected].