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Anna Shahbazyan

USA and Latin America Regional Director, BetConstruct

Anna Shahbazyan

For many years, BetConstruct has been operating successfully in online gaming and sports betting in

Europe. The company is now aiming to become a force in the Americas in interactive gaming. Anna Shahbazyan has been given the task of introducing the company to clients in these regions. She responded to questions from GGB Publisher Roger Gros in January.

GGB: Give us some background on BetConstruct.

Shahbazyan: BetConstruct started as a B2C operator in Europe, and today is a global award-winning technology and services provider for the online and land-based gaming industry. The B2B giant has 15-plus years of experience in iGaming under its belt, offering licensed products, services and industry expertise.

What experience does BetConstruct have in sports betting in Europe and elsewhere?

BetConstruct continues to sweep accreditation from the most reputable jurisdictions across the world. This ongoing process guarantees the flexibility of our offering which, in its return, makes it possible for operators to launch their iGaming business in any corner of the world. Due to our network of 15 global offices, we successfully maintain close relationships with the relevant licensing bodies, as well as understand requirements in the native languages.

What are the opportunities in the U.S. for BetConstruct?

The U.S. market is the next big thing. Given both the legislative developments and player preferences, entering this market amounts to being active in 50 states. So, first things first—certification is now a priority for any software developer.

2020 will bring new regulations to more new states. Some may provide even more freedom than the existing states like New Jersey. To understand the forthcoming legislative infrastructure, as well as perfecting our products and services, are the main goals for the year when it comes to the North American region.

The operator’s profile is important too. To name a few, there are land casinos, lotteries and tribes. That goes to show that each business requires an individual approach, and our business models reflect this idea.

BetConstruct has special package types covering the demands and interests of each profile, including the most important services: B2B and B2C support, risk, trading, marketing and land-based solutions.

How do you think online gaming will proceed in the U.S., now that sports betting is legal in so many states?

We can surely say it will bring a positive impact on the economy by attracting foreign providers and operators. More investments and new jurisdictions come with the growth of legal iGaming operations, and any new provider from abroad is a new investment with the taxes they pay.

U.S. regulation is a great example for other jurisdictions like Argentina. Having 20-plus states with legalized sports betting, the industry expects a dozen more to join this number in the upcoming year. Smaller states with many land-based casinos hold bigger iGaming opportunities, such as establishing an online brand of their physical venue.

How do you help your clients obtain online players?

BetConstruct provides a number of B2C services and tools aimed at player acquisition and retention. All of them are conveniently available through our iGaming console, BME, where all marketing services are ready to be launched in a single click.

To increase traffic and attract new players, our web marketing tools, such as the affiliate system and agent system, come in handy. When it comes to retention, Predictor and Sweepstakes free-to-play games guarantee engagement and convert sports lovers into sportsbook users.

Alongside, we have B2B solutions, which help operators reach maximum revenue potential. One of them is BetCloud, which allows accepting over-limit bets without any risks of financial loss for operators, while helping them to retain VIP players.