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Anderson Named TraffGen VP

Bill Anderson has been named vice president of business development at Traffic Generation. Based in the company’s new Chicago offices, Anderson will use his diverse experience with technology-driven companies to accelerate growth in the region and to further promote TraffGen as the world leader in convergence marketing technology for the casino industry.

Most recently, Anderson was director of sales for Game Account Network, where he managed B2B sales and contract life cycles to secure new strategic partnerships and relationships. He also has held several senior management positions in marketing and sales in U.S. high-tech firms.

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