GGB is committed to providing updated news and analysis on our weekly news site,

Anderson Named TraffGen VP

Bill Anderson has been named vice president of business development at Traffic Generation. Based in the company’s new Chicago offices, Anderson will use his diverse experience with technology-driven companies to accelerate growth in the region and to further promote TraffGen as the world leader in convergence marketing technology for the casino industry.

Most recently, Anderson was director of sales for Game Account Network, where he managed B2B sales and contract life cycles to secure new strategic partnerships and relationships. He also has held several senior management positions in marketing and sales in U.S. high-tech firms.

    Recent Feature Articles

  • Across All Channels

    IGT’s omnichannel game library could be the supplier model of the future

  • Trends Are Trending

    GGB’s annual 10 Trends identifies what to expect in 2024

  • On the Rebound

    The Asian gaming market’s comeback and future growth

  • Compulsive Gambling 911

    These agencies are on the front lines of problem gambling research, intervention and treatment. Many rely on the casino industry for funding. Could federal help be on the way?

  • Better, Faster, Stronger

    Kiosks have evolved into full-service centers for a variety of gaming services.