Kambi will have a team of experts on hand on G2E booth 2230 to talk delegates through why operators including Bally’s, betPARX and Rush Street Interactive are continuing to trust Kambi’s complete sportsbook to unlock their sports betting ambitions.
Kambi offers proven, ever-evolving sportsbook technology and a record of delivery in both the online and land-based arenas that no other supplier is capable of matching, having recently delivered day-one launches for partners in U.S. states including Ohio, Maryland and Massachusetts. The Kambi team will be showcasing the company’s complete sportsbook product at booth 2230, including the award-winning Bet Builder, compelling in-game betting offering and the company’s latest innovation—AI-powered algorithmic trading.
Developed entirely in-house, algorithmic trading means the pricing and changing of odds without human intervention, and takes Kambi’s odds and product creation capabilities a step beyond even the leading B2C operators. The growth in computing power and the richness of available data, coupled with the strength of Kambi’s algorithms and modeling, will bring to market the next generation of trading capability—a shift from algorithm-assisted human trading to human-assisted algorithmic trading.
Successfully launched in time for the 2022 FIFA World Cup, true automation enables Kambi to greatly expand the number of available bet offers, and to fuel the creation of new products and the breadth of the combinability offered through the Kambi sportsbook.
Up until now, a great deal of sportsbook product creation has generally been guided by the ability of trading and risk departments to price and risk manage certain bet offers. The full automation of algorithmic trading removes these limitations.
Kambi Group also offers market-leading UX and UI capabilities powered by front-end specialists Shape Games, and is also a global leader in the provision of esports data and odds with Abios.
For more information, visit kambi.com.