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AGEM Member Profile


AGEM Member Profile

Theatro is a Dallas, Texas-based technology company that has created the world’s first voice-controlled collaboration platform for front-line team members in retail, gaming and hospitality. Theatro digitally connects all front-line team members, field leadership and headquarters to create one team across the enterprise, enabling alignment on strategy and vision while unlocking the full potential of the front line.

Theatro is the fastest-growing mobile platform, and was purpose-built for the 1.5 billion front-line workers in the world. Theatro believes that every employee should be connected to their enterprise and able to intelligently answer any guest’s question, or solve any operational challenge, even on their very first day.

As part of Theatro’s as-a-service model, every team member on property has access to a Theatro communicator, unifying communication and making every employee reachable. Theatro’s voice-controlled intelligent assistant connects team members to the resources they need to improve communication, worker productivity, and guest engagement—and all while being “heads-up and hands-free.”

Innovation for the Team Member

Not only does Theatro optimize front-line productivity and guest experience, they also aim to enhance the work experience of the 300,000-plus team members who are using the solution every day. They are empowered, connected, agile, and report a higher level of satisfaction with their jobs once Theatro is deployed.

Success Starts With People

Theatro’s customers are at the center of everything they do, and the company is proud to be at the forefront of providing front-line employees with the solutions needed to be successful. Theatro’s team is committed to breaking down barriers and partnering with their customers to provide solutions that enable the front line to deliver on guest experience and productivity, and to gain the competitive advantage needed to win in today’s evolving market.

Theatro serves the world’s most notable brands, including Neiman Marcus, Cabela’s, Casino Morongo, The Container Store, and many more.

To learn more about how Theatro can help you digitally transform your workforce communications, visit

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