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AGEM Member profile

Sega Sammy Creation

AGEM Member profile

Sega Sammy Creation is one of the companies in Sega Sammy Group, a comprehensive entertainment entity that provides people around the world with various forms of entertainment, such as games, pachislot and pachinko, animation and toys. Sega Sammy Creation utilizes the group’s wealth of creativity, entertainment experience and technology to produce products, and offers a new and exciting experience to the global gaming market.

Over the past three years, Sega Sammy has developed two original gaming machines—SicBo Bonus Jackpot and Exciting Baccarat. Their unique features are the striking visual and massive scale of the main cabinet. These never-before-seen designs will catch players’ attention and lure guests from the entire floor.

Sega Sammy Creation focuses on the Macau market, but in the near feature the company will expand its market all over the world, including the U.S.

In 2016, Sega Sammy Creation launched Exciting Baccarat, an EGM inspired by the baccarat game, one of the most popular card games in Macau and all of Asia. Along with the standard game, the player can also play a side bet, Exciting Reward, which allows the player to obtain even higher payouts, including the progressive jackpot.

Baccarat’s most charming feature, “the squeeze effect,” is completely re-created by a proprietary algorithm that adapts to user tendencies. The game ramps up expectations with perfectly timed suspense.

Sega Sammy Creation games are installed at casino floors in Macau, including Studio City, Wynn Palace, Sands Cotai Central and others.

The slogan of Sega Sammy Creation is “More Fun! More Excitement!” The company understands that the entertainment aspect is growing in casinos, and Sega Sammy Creation will contribute to this trend.

For more information, visit or contact Shunsuke Nakamura at +81-3-5957-2754, or email