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Adam Bullock

Senior Vice President of Sales and Operations, Imagine This

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Imagine This has been serving the casino industry for 20 years with more than 300 casino customers. Adam Bullock, the senior vice president of sales and operations, explains how the company’s incentive programs work by creating events that encourage players to visit a property over and over again due to the aspirational element of the Imagine This gifting programs. The company’s Casino Continuity Program is offered risk-free to any new client, leveraging the program to create incremental revenue at every turn. Bullock spoke with GGB Publisher Roger Gros via Zoom in July.

Roger Gros is publisher of Global Gaming Business, the industry's leading gaming trade publication, and all its related publications. Prior to joining Global Gaming Business, Gros was president of Inlet Communications, an independent consulting firm. He was vice president of Casino Journal Publishing Group from 1984-2000, and held virtually every editorial title during his tenure. Gros was editor of Casino Journal, the National Gaming Summary and the Atlantic City Insider, and was the founding editor of Casino Player magazine. He was a co-founder of the American Gaming Summit and the Southern Gaming Summit conferences and trade shows. He is the author of the best-selling book, How to Win at Casino Gambling (Carlton Books, 1995), now in its fourth edition. Gros was named "Businessman of the Year" for 1998 by the Greater Atlantic City Chamber of Commerce, and received the Lifetime Achievement Award from the American Gaming Association in 2012.

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