GGB is committed to providing updated news and analysis on our weekly news site,

Adam Bullock

Senior Vice President of Sales and Operations, Imagine This

Listen in Apple Podcasts and Subscribe to GGB Podcasts.
Listen on Spotify

Imagine This has been serving the casino industry for 20 years with more than 300 casino customers. Adam Bullock, the senior vice president of sales and operations, explains how the company’s incentive programs work by creating events that encourage players to visit a property over and over again due to the aspirational element of the Imagine This gifting programs. The company’s Casino Continuity Program is offered risk-free to any new client, leveraging the program to create incremental revenue at every turn. Bullock spoke with GGB Publisher Roger Gros via Zoom in July.

Roger Gros is publisher of Global Gaming Business, the industry's leading gaming trade publication, and all its related publications. Prior to joining Global Gaming Business, Gros was president of Inlet Communications, an independent consulting firm. He was vice president of Casino Journal Publishing Group from 1984-2000, and held virtually every editorial title during his tenure. Gros was editor of Casino Journal, the National Gaming Summary and the Atlantic City Insider, and was the founding editor of Casino Player magazine. He was a co-founder of the American Gaming Summit and the Southern Gaming Summit conferences and trade shows. He is the author of the best-selling book, How to Win at Casino Gambling (Carlton Books, 1995), now in its fourth edition. Gros was named "Businessman of the Year" for 1998 by the Greater Atlantic City Chamber of Commerce, and received the Lifetime Achievement Award from the American Gaming Association in 2012.

    Recent Feature Articles

  • Back to Basics: 10 Trends for 2023

    The 10 Trends for 2023 do not start with the recovery from the pandemic

  • Doing the Math

    The creativity of game design goes hand in hand with what keeps players at the game—the program math

  • Everything to Everyone

    Bally’s Chairman Soo Kim aims for the top, but will technology be his foil?

  • Regulating the Regulators

    Should regulators of the multi-state, billion-dollar casino industry come from the outside?

  • Paying It Forward

    How payment technology has successfully met the challenges of today’s gaming industry