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A London-Sized Farewell

This year’s editions of Clarion Gaming’s ICE and iGB Affiliate shows were the last to take place in London, and the newly released data confirmed what many expected to be a record-breaking sendoff before things pack up and head to Barcelona starting next January.

Overall, both shows garnered a total of 52,345 attendees—ICE’s total of 45,050 visitors and iGB Affilitate’s mark of 7,295 both set new records, and represented year-over-year increases of 12 percent and 27 percent, respectively.

According to Portfolio Director Naomi Barton, iGB Affiliate had an especially strong showing in relation to previous years—the number of exhibitors and sponsors came in at 250, an 11 percent year-over-year increase, and the total occupancy was 13,647 square meters, a 16 percent bump from last year.

In terms of attendance diversity, the shows attracted visitors from a total of 164 nations. Aside from host country U.K., the next largest international demographics were, in order: Malta (3,364 visitors), United States (1,913), Bulgaria (1,659), Cyprus (1,658), Spain (1,483), Germany (1,235) and Brazil (1,134).