40 UNDER 40: John Edmunds

Chief Marketing Officer, FutureLogic, Inc.

John Edmunds cites the right-time, right-place adage for his 16-year career success. He also brought the right mindset.

The 39-year-old chief marketing officer for Glendale, California-based FutureLogic blended several factors into his high industry standing. Edmunds works well with others, listens intently and seeks multiple win-win situations for the parties involved.

Before he could apply those principles, however, the Birmingham, England native needed a break.

“It was more luck than judgment,” he says. “On leaving Liverpool University in the U.K., I was fortunate enough to get a place on Mars’ Management Training Program, which provided trainees the opportunity to work in different parts of the business,” he recalls. “One of these placements was with Mars Electronics International (MEI), recently acquired by Crane Payment Innovations (CPI), where a business development manager position came up selling coin acceptors and bill validators to operators across northern Europe.

“MEI sought to launch their new Cashflow SC bill validator into the European casino gaming market,” Edmunds recalls, “and I was asked to lead the sales efforts. Since then I’ve been having fun in many different roles at both MEI and for the last 10 years at FutureLogic, helping build sales and grow their gaming businesses.”

Another major move may be looming. Japan Cash Management recently announced plans to acquire FutureLogic, blending two companies with excellent work ethics. JCM Global is the world’s leading transaction technologies supplier for the banking, retail, kiosk and gaming industries and FutureLogic has been viewed as a hustling newcomer. Once known only as a hardware supplier, it has brought industry-leading TITO printers, along with software solutions like PromoNet, TableXchange and Ticket 2Go into its lineup. The JCM-FutureLogic partnership figures to be strong.

Edmunds credits two mentors in his journey. Jim Brendel, now CEO of Suzo Happ, helped polish what he considered a diamond-in-the-rough, Edmunds indicates. Eric Meyerhofer, now CEO of Gamblit, helped Edmunds paint a picture of where the industry was going. Meyerhofer was president, CEO and chairman of FutureLogic.

Along the way, Edmunds obtained his own set of pointers. One is to listen, understand and learn. Find out what clients need and learn from other peoples’ successes and failures. Another is to be the person who injects energy, drive and urgency into business dealings. Edmunds advises young professionals to prioritize. You can do anything, he says, but not everything. Following through on commitments, thinking win-win-win and making time to think, reflect and get feedback is important, he adds.

So is a huge intangible.

“When  people do business, they should have fun,” he says. “If you are a fun person to be with, if you have the generosity of spirit and the willingness to inject some humor and energy without dominating a conversation, that can be the difference. If you are at a  restaurant, or bar, etc., that’s a good time to be that person people want to hang around with. People buy from people they like.”

And they will continue to buy from John Edmunds.

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Casino Connection Sports Editor Dave Bontempo is an award-winning sports writer and broadcaster who calls boxing matches all over the world. He has covered the Philadelphia Flyers in the playoffs, as well as numerous PGA, LPGA and Seniors Golf Tour events, and co-hosted the Casino Connection television program with Publisher Roger Gros.

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