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Tell Me How You Really Feel

A recent study from international data and analytics research firm YouGov featured participants from 16 countries around the world responding to the question of how they view people who work in or have connection to the gaming industry. They were given four options: net positive or negative, neutral or don’t know.

Unfortunately for gamers, a high percentage of the responses were negative—for 11 of the 16 demographics, the “net negative” segment was at least 50 percent, with the overall average being 54 percent. Indonesia (86 percent) was far and away the most negative market, followed by Britain (63 percent) and Italy (62).

On the “net positive” side, India (21 percent) led the way, followed by Mexico (20 percent) and Hong Kong (16 percent). Hong Kong was the leader in neutral respondents at 46 percent and Sweden was the leader in “don’t know” at 11 percent.

According to YouGov, the study was conducted virtually in January 2024. All respondents were 18-plus, and the size of the demographics ranged from 500 to 2,040.

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